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PPC
Pay Per Click Advertising
Drive Qualified Leads with Targeted PPC Campaigns
Pay-per-click (PPC) advertising connects your business with high-intent customers who are actively searching for your services. You pay only when someone interacts with your ad, making it one of the most efficient and measurable ways to generate leads.
For service-based businesses, PPC is a proven driver of growth. Companies typically earn $2 for every $1 spent on Google Ads, and service-related industries see average conversion rates between 3–5%. With the right strategy, PPC delivers measurable results and consistent revenue.
What is PPC?
What is PPC?
PPC (Pay Per Click) refers to digital advertising where you pay when a user clicks your ad. Depending on your goals, campaigns can also be structured around cost-per-acquisition (CPA) or cost-per-thousand impressions (CPM).
Successful PPC starts by understanding both what action you want your audience to take and where in the marketing funnel you want to improve—whether that’s building awareness, generating interest, prompting decisions, or driving actions like calls or form submissions.
For service-based businesses, this funnel alignment ensures each ad serves a clear purpose, from attracting new inquiries to converting repeat customers. Our team designs campaigns that deliver results at every stage.
Our Expertise
Our PPC Expertise
Google Ads
We handle campaign setup, targeting, and optimization to maximize conversions and keep spend efficient. Google dominates over 89% of the search engine market, making it essential for service-based lead generation.
• Average CPC: $2–$4 for service industries
• Conversion rates: 3–5% for local and home services
• Display Network CPC: often under $1 per click
Our approach ensures your ads appear when potential customers are actively searching for what you offer.
Meta Ads
Meta platforms offer precise targeting by location, interest, and behavior.
• Average CPC: $0.50–$2.00 depending on audience and placement
• Click-through rates average 1%, often higher for service offers
• 37% of users report that Meta ads match their interests (Statista)
We craft ad creative and audience strategies designed to engage, inform, and convert within your target market.
Our 3-Step Process
1.
Initial Consultation
We start with a 15–30 minute conversation to understand your business and goals.
2.
Analysis & Proposal
If we are a good fit, you will receive an analysis and proposal.
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3.
Contract & Implementation
After you’ve reviewed and approved the proposal, we’ll provide a contract for the agreed-upon term.
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