About the Company:

OP Media Group is a multimedia publisher that owns and operates British Columbia Magazine, Pacific Yachting Magazine, BC Outdoors Magazine, The BC Outdoors Show, and an online bookstore called The Book Shack.

The Challenges:

The primary challenge for OP Media was increasing digital revenue. While the company’s brands have a long history in BC and a loyal print following, this success did not automatically translate to digital platforms. Initial efforts included influencer partnerships and micro-seeding, but the approach proved too expensive and time-intensive for the available resources.

Our Contribution:

To increase digital revenue potential while keeping costs low, we introduced a user-generated content (UGC) approach. The content mix was structured as 3/5 UGC, 1/5 magazine material, and 1/5 promotional posts. This balance drove key business outcomes such as newsletter sign-ups and website traffic, ultimately boosting impressions and providing stronger value for advertisers.

The Result:

We delivered a successful social media content strategy that leveraged OP Media’s extensive content library across its leading brands. By maximizing existing resources from web and print articles, we streamlined content creation and amplified overall reach and engagement.

British Columbia Magazine

• Increased combined Facebook and Instagram reach by 2.5 million, driving a 3.8% year-over-year increase in organic social traffic to the website.

• Achieved a 691.3% year-over-year increase in content interactions across Facebook and Instagram.

• Secured long-term partnerships with leading outdoor brands.

• Produced articles for both the magazine’s print and digital editions.

• Curated and distributed a digital newsletter to maintain audience engagement.

BC Outdoors Magazine & BC Outdoors Show

• Promoted two major events under the BC Outdoors brand, including The BC Outdoors Show at Chilliwack Heritage Park.

• Leveraged Facebook event pages, collaborative posts, and giveaways to boost early-bird ticket sales and enhance engagement among sponsors and exhibitors.

• Reached 40,000+ people and drove 4,500+ visitors to the Facebook events page for the 2025 Show.

• Contributed to record-breaking attendance, with the 2025 show achieving the highest turnout since its launch in 2022.