About the Company:

Crave Catering is a Vancouver-based catering company specializing in corporate events. In addition to catering services, the company also offers a weekly meal plan delivery service.

The Challenges:

The Vancouver catering market is highly competitive, with many smaller providers able to take on low-value contracts. With limited resources, Crave Catering could not profitably compete for these smaller opportunities and instead needed to focus on securing larger corporate contracts and repeat clients—all while maintaining the same advertising budget.

Frequent shifts in business direction created additional challenges in maintaining consistent results. Our team worked to anticipate future outcomes and adapt the advertising strategy accordingly. This included bid adjustments, refining brand positioning, and ongoing experimentation to identify the most effective approach.

Our Contribution:

We managed Crave Catering’s Google Ads account and developed a strategy to attract high-value corporate clients while minimizing spend on unqualified leads. This involved refining campaign targeting, optimizing ad performance, and aligning advertising efforts with the company’s long-term growth objectives.

The Result:

We improved lead quality and enhanced conversion tracking accuracy by ensuring each conversion action reflected true business value. Ad spend was reduced by 30% while maintaining the same number of conversions—with a measurable increase in lead quality.

Ongoing adjustments continue to be made to the Google Ads account to align with business changes, including campaign volume and bid strategy refinements.